Brand
Guidelines
Brand Strategy
Our Mission
Hope For The City is a 501(c)(3) nonprofit organization dedicated to transforming lives and eliminating hunger in the Las Vegas Valley and beyond.
Our Vision
We are unwaveringly committed to providing care, relief, essential life skills and resources to empower individuals in the greater Las Vegas area and beyond, ensuring they have the vital support they need to thrive.
Stacked Logos



Horizontal Logos



Typography
Main Typeface
The main font of our brand is the Gotham Font family. This geometric sans-serif typeface family is composed of straightforward letters with a welcome sophistication that allows for a broad range of expressive types.
Gotham
Book:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Bold:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Figures:
0123456789
*¨!”#$%&/()=
Secondary Typeface
Bebas Neue is our secondary brand font, designed for headlines. This clean and modern sans-serif typeface combines simplicity with a touch of sophistication, making it versatile for a wide range of expressive and impactful uses.
Bebas Neue
Regular:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Figures:
0123456789
*¨!”#$%&/()=
Colors
Color
Color plays a crucial role in the Hope For The City brand identity. The palette below has been carefully curated to embody our mission and resonate across all media platforms. Consistent use of these colors ensures a unified and harmonious look, strengthening the visual presence of Hope For The City wherever it appears.
Blue
- HEX: 00e0f1
- RGB: 0,0,0
- CMYK: 0,0,0,100
- PANTONE 426 C
Yellow
- HEX: 000000
- RGB: 0,0,0
- CMYK: 0,0,0,100
- PANTONE 426 C
Pink
- HEX: 000000
- RGB: 0,0,0
- CMYK: 0,0,0,100
- PANTONE 426 C
Purple
- HEX: 000000
- RGB: 0,0,0
- CMYK: 0,0,0,100
- PANTONE 426 C
Black
- HEX: 000000
- RGB: 0,0,0
- CMYK: 0,0,0,100
- PANTONE 426 C
White
- HEX: 000000
- RGB: 0,0,0
- CMYK: 0,0,0,100
- PANTONE 426 C
Gradient
- HEX: EE2B37
- RGB: 238,43,55
- CMYK: 0,96,83,0
- PANTONE P 52-8 C