Brand

Brand
Guidelines

Brand Strategy

Our Mission

Hope For The City is a 501(c)(3) nonprofit organization dedicated to transforming lives and eliminating hunger in the Las Vegas Valley and beyond.

Our Vision

We are unwaveringly committed to providing care, relief, essential life skills and resources to empower individuals in the greater Las Vegas area and beyond, ensuring they have the vital support they need to thrive.

Stacked Logos

Horizontal Logos

Typography

Main Typeface

The main font of our brand is the Gotham Font family. This geometric sans-serif typeface family is composed of straightforward letters with a welcome sophistication that allows for a broad range of expressive types. 

Gotham

Book:

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Bold:

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Figures:

0123456789
*¨!”#$%&/()=

Secondary Typeface

Bebas Neue is our secondary brand font, designed for headlines. This clean and modern sans-serif typeface combines simplicity with a touch of sophistication, making it versatile for a wide range of expressive and impactful uses.

 

Bebas Neue

Regular:

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Figures:

0123456789
*¨!”#$%&/()=

Colors

Color

Color plays a crucial role in the Hope For The City brand identity. The palette below has been carefully curated to embody our mission and resonate across all media platforms. Consistent use of these colors ensures a unified and harmonious look, strengthening the visual presence of Hope For The City wherever it appears.

Blue

Yellow

Pink

Purple

Black

White

Gradient